The ROSEN family business was founded in1981 and has 3000 employees with a long tradition and sound experience in the development and the production of sensor systems for plant engineering including their maintenance. ROSEN is a high-tech enterprise specialized in custom-made products. The corebusiness is services such as pipeline inspection and cleaning solutions based on facilities which require complete in-house production. The ROSEN group is world market and technology leader with a market penetration of 95%. Research and development (R&D) are the main focus of the company. Expenditures on R&D are about twice as high as those of direct competitors, and have remained at a high level for many years. The ROSEN group employs more than 330 engineers and scientists worldwide. These professionals focus on developing solutions that support: decreasing operating costs, increasing production efficiency, lowering the environmental impact of production and, of course, improving the performance of products. In short, ROSEN helps customers to add value andgain competitive advantages.ROSEN has established technology & research centers in Europe, the USA, Saudi Arabia and South America. The largest center in Lingen, Germany, employs more than 700 individuals, nearly one-third of the ROSEN Group workforce. This facility provides an advanced technology environment designed to stimulate communication and teamwork, creativity and innovation. Half of the employees in Lingen work in the Innovation Center, and the other half in process engineering, manufacturing, assembly, testing and logistics –the ROSEN “Factory”.ROSEN follows the Lean approach in its Factory since several years. Learning and teaching staff in Lean and Industry 4.0 technologies is part of the ongoing business. ROSEN acquireddeep knowledge in simulation and big data as core technologies for their business. One year ago they also started to do internal research on AR/VRuse cases.